Golard: Your Brain on Eureka

How does your brain keep up with new ideas like the iPad, while still recognizing Bill Clinton and Halle Berry? Neuroscientist Andre Golard explains (and compares your brain’s cortex to a dust rag) in “The Neuroscience of Eureka Moments,” his  2011 TEDx Puget Sound talk. He also tells you how to have more eureka moments, in your head and in your organization.