COMPELLING SCIENCE STORYTELLING

A Pacific Northwest Workshop for Science Communicators

Workshop Program

 

Thursday, April 27, 6-8 p.m.
Welcome and Evening Networking Reception
UW Medicine Lobby (850 Republican St., South Lake Union)
Directions and parking information (parking for this reception is free)


Friday, April 28
(all programs at Fred Hutch campus – details here)

8:00-8:50 a.m.
Registration and Continental Breakfast (Behnke Suites, Arnold Bldg.)

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8:50-9:00 a.m.
Welcome from Keith Seinfeld of Northwest Science Writers Association (Behnke Suites, Arnold)

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9:00-10:00 a.m.
Opening panel: Running a narrative science/tech newsroom (Behnke Suites, Arnold)

Linda Dahlstrom, Fred Hutch
Rachel Tompa, Fred Hutch
Michael Wann, Microsoft

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Parallel tracks:

10:10-11:10 a.m.
How universities promote research to spread science off campus (Behnke Suites, Arnold)
Victor Balta, University of Washington
Jim Barlow, University of Oregon
Eric Sorenson, Washington State University
Moderated by Molly McElroy, Fred Hutch

Concurrent with

Collaborating for high-impact social media campaigns (Pelton Auditorium, Weintraub Bldg.)
Kristen Tetteh, Washington Global Health Alliance
Bo Jungmayer, Fred Hutch
Lippi Doshi, PATH

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11:20 a.m. -12:20 p.m.
Amplifying local work on the global stage (Behnke Suites, Arnold)
Bill Heisel, Institute for Health Metrics and Evaluation (IHME)
Dr. Tom Achoki, Institute for Health Metrics and Evaluation

Concurrent with

Seeing social media in a crystal ball (Pelton Auditorium, Weintraub)
Dana Lewis, Lewis & Leibrand
Sally James, Freelance

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12:30-1:30 p.m.
Lunch (Pick up box lunch in Behnke Suites, Arnold)

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Parallel tracks continue in the afternoon

1:40-2:40 p.m.
Beyond the press release: Best practices in pitching (Behnke Suites, Arnold)
Michelle Ma, University of Washington
Claire Hudson, Fred Hutch
Moderated by Bob Roseth, University of Washington (retired)

Concurrent with

(En)lightening visuals (Pelton Auditorium, Weintraub)
Jessica Hagy, graphic designer, creator of Indexed
Kristine Johnson, Cognition Studio
Ellen Kuwana, Seattle Children’s Research Institute

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2:50-3:50 p.m.
What reporters want — and don’t want — from PIOs now (Behnke Suites, Arnold)
Claire McGrane, Geekwire
Alison Morrow, KING5 News
Moderated by: Leila Gray, University of Washington Medicine

Concurrent with

How video can bring science to life (Pelton Auditorium, Weintraub)
Katie Jennings, New Canoe Media
Kristine Johnson, Cognition Studio

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4:00-5:00 p.m.
Keynote: Storytelling from the campfire to the cloud (Pelton Auditorium, Weintraub)
Jacqui Banaszynski, Missouri School of Journalism

Platforms change, but stories are eternal. A veteran journalist, who has covered everything from AIDS to anatomy to Antarctica, reminds us of the elements that that make science stories true, compelling and meaningful–whether you’re writing with a pencil or pixels.

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5:10-7:00 p.m.
Networking happy hour (Behnke Suites, Arnold), Sponsored by Cognition Studio