COMPELLING SCIENCE STORYTELLING

A Pacific Northwest Workshop for Science Communicators

Workshop Program


Download the workshop program

Thursday, April 27

6 p.m. to 8 p.m.
Welcome and Evening Networking Reception

Sponsored by Cognition Studio and The Seattle Times
UW Medicine Lobby (850 Republican St., South Lake Union)
Directions and parking information (parking for this reception is free)



Friday, April 28

(all programs at Fred Hutch campus – details here)

8 a.m. to 8:50 a.m.
Registration and Continental Breakfast (Behnke Suites, Arnold Bldg.)

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8:50 a.m. to 9 a.m.
Welcome from Keith Seinfeld of Northwest Science Writers Association (Behnke Suites, Arnold)

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9 a.m. to 10 a.m.
Opening panel: Running a narrative science/tech newsroom (Behnke Suites, Arnold)
Linda Dahlstrom, Starbucks
Rachel Tompa, Fred Hutch
Michael Wann, Microsoft

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Parallel tracks:

10:10 a.m. to 11:10 a.m.
How universities promote research to spread science off campus (Behnke Suites, Arnold)
Victor Balta, University of Washington
Jim Barlow, University of Oregon
Eric Sorenson, Washington State University
Moderated by Molly McElroy, Fred Hutch

Concurrent with

Collaborating for high-impact social media campaigns (Pelton Auditorium, Weintraub Bldg.)
Tom Furtwangler, PATH
Bo Jungmayer, Premera Blue Cross
Moderator: Kristen Tetteh, Washington Global Health Alliance

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11:20 a.m. to 12:20 p.m.
Amplifying local work on the global stage (Behnke Suites, Arnold)
Bill Heisel, Institute for Health Metrics and Evaluation (IHME)
Dr. Tom Achoki, Institute for Health Metrics and Evaluation

Concurrent with

Seeing social media in a crystal ball (Pelton Auditorium, Weintraub)
Dana Lewis, Open APS
Introduction: Sally James, Freelance

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12:30 p.m. to 1:30 p.m.
Lunch (Pick up box lunch in Behnke Suites, Arnold)

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Parallel tracks continue in the afternoon

1:40 p.m. to 2:40 p.m.
Beyond the press release: Best practices in pitching (Behnke Suites, Arnold)
Michelle Ma, University of Washington
Claire Hudson, Fred Hutch
Moderated by Bob Roseth, University of Washington (retired)

Concurrent with

(En)lightening visuals (Pelton Auditorium, Weintraub)
Jessica Hagy, graphic designer, creator of Indexed
Chad Hall, Cognition Studio
Kristine Johnson, Cognition Studio
Introductions: Ellen Kuwana, Seattle Children’s Research Institute

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2:50 p.m. to 3:50 p.m.
What reporters want — and don’t want — from PIOs now (Behnke Suites, Arnold)
Amina Al-Sadi, KUOW
Sandi Doughton, The Seattle Times
Coral Garnick, The Puget Sound Business Journal
Claire McGrane, Geekwire
Alison Morrow, King 5 TV
Moderator: Leila Gray, UW Medicine/ UW Health Sciences

Concurrent with

How video can bring science to life (Pelton Auditorium, Weintraub)
David Ehlert, Cognition Studio
Katie Jennings, New Canoe Media
Inessa Stanishevskaya, Cognition Studio
Introductions: Ellen Kuwana

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4 p.m. to 5 p.m.
Keynote: Storytelling from the campfire to the cloud (Pelton Auditorium, Weintraub)
Jacqui Banaszynski, Missouri School of Journalism
Introduction: Sally James
Platforms change, but stories are eternal. A veteran journalist, who has covered everything from AIDS to anatomy to Antarctica, reminds us of the elements that that make science stories true, compelling and meaningful–whether you’re writing with a pencil or pixels.

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5:10 p.m. to 7 p.m.
Networking Mixer (Behnke Suites, Arnold)
Sponsored by Cognition Studio 
and The Seattle Times