What makes a good blog post, and what sorts of content make readers click? Alan Boyle and Mary Guiden shared their success stories with NSWA members and guests at our monthly meeting on Sept. 10 at University House.

  • Alan Boyle ( @b0yle ), science editor at NBC News Digital and Cosmic Log blogger, shared lessons learned on what makes for popular (and unpopular) blog posts, how to sustain a steady stream of content, and other highlights of what works and doesn’t work in blogging.
  • Mary Guiden ( @marygseattle ), currently at UW’s Center for Sensorimotor Neural Engineering and previously at Seattle Children’s, talked about her experience setting up a blog and working with researchers, funders and others on content.