pennant_thomas_hist_of_quadrupeds_1793-elephasTom Lang, science communication expert and coach, dissects an 11-word sentence from the abstract of a clinical study in an article for the American Medical Writer’s Association (membership required for access). Tom comes up with critical 13 questions that must be answered to truly understand the sentence’s meaning, illustrating a George Bernard Shaw quote that leads the article: “The single biggest problem in communication is the illusion that it has taken place.”